Caitlin Mckenna Marketing

Portfolio

Caitlin Mckenna - Content Specialist

With a passion for language, building communities, and showcasing brands in their best (and brightest) lights, I've built a career working with exceptional brands across the UK. I've delivered across SEO, content marketing, social media marketing, influencer marketing, PR, and copywriting - assisting in all stages of a campaign from building Meta ads to setting up in-person events.

+70%

In direct booking revenue for one hotel client through content strategy and social media marketing following a relaunch.

+35%

Of share of voice for one global pharma company with SEO strategy creation and implementation through long-form articles.

+900%

Organic website sessions following the launch of a digital campaign with Meta advertising, SEO, and long-form content.

Website Copywriting - The Royal Horseguards

Crafted copy for a top hotel in Westminster, implementing the SEO/GEO strategy I'd created for the client.

Social Media Marketing - The Queen at Chester

Crafted a social media strategy and content calendar for a hotel following relaunch, creating and scheduling content.

Long Form Content Creation - Dry Eye and Me

Created articles for a resource hub of a global speciality pharmaceutical company, coordinating with social media content.

Influencer Marketing Campaigns - Yorkshire Hotels

Delivered influencer marketing campaigns with end-to-end support from research and outreach, to producing insights.

Ghost Article Link Building - Luxury Flooring and Furnishing

Pitched ghost written articles to high domain authority sites in specific niches to reach new audiences and build links.

SEO Strategy and Content - Hotel Management Group

Built SEO strategies for a London hotel management group and produced/authored over 45 articles a month to drive results.